Sending 15 messages in the first 3 days: The product team used this data to improve their messaging feature. Listening to 10 songs in the first 2 hours: Spotify’s product team used this information to create a recommendation engine to suggest to new users the songs they are most likely to listen to. They did this by suggesting friends that you might know and making it super easy to invite them as your connection. By providing a clear path to the aha-moment, you can increase engagement and conversions while helping your users get the most out of your product.ġ0 friends added in the first 7 days: This early insight helped Facebook to focus their marketing efforts and refine their product to engage users especially in the first 7 days after creating an account. Once you identify the key behavior, you can use it to create targeted messaging and content that will help new users understand the value of your product. Your goal should be to figure out exactly what moment leads your users to see the value in your product so that you can replicate that experience for other users.
Knowing what user behavior leads to higher retention or conversion is crucial in creating a product with high engagement. When you know what this special moment is, you can create a better onboarding experience that will increase user retention and conversion rates. The aha-moment is the moment when users finally gain value from an app or website. So read on and find out how you can make your product successful!
Example of aha moment how to#
But how can you do that quickly and efficiently? In this post, we’ll share some tips on how to find your product’s aha moment fast. How to find your product's aha moment- fast?Īs a product manager, you know that finding your product’s aha moment is key to its success.
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